Title Logo Design

Wonka 2023 is an adventure-comedy film whose story will focus on a young Willy Wonka, and how he met the Oompa-Loompas on one of his earliest adventures.

The two previous movies influenced the title design; leaning heavily into a 3D approach with a Steampunk or Victorian era aesthetic.

The office scene is inspired by the 1920s. Brown, tan and vibrant red mixed with gold, were used to capture the fun, enterprising persona of a young Willy Wonka. The wooden briefcase is one of his more iconic assets in the film.

RESEARCH & DEVELOPMENT

Development Notes

To help build the logo and scene, we referenced Victorian era dress code, and Steampunk luggage.

In early storyboard drafts, we tested a continuous zoom camera movement, exploring a fantasy space that leads to Wonka's briefcase at the end.

Beautiful typography with character, was also an important concern for the final look.

This idea was modified and adapted to a quick zoom tour of Willy Wonka's office, with the briefcase and title reveal at the end.

NOTES

1st Pass

The first exploration into a Victorian office space. Various critiques and feedback established that there were unnecessary items dating way ahead than Wonka's time period.

3rd Pass

A new angle explores more of the room while still keeping a focus on the briefcase. The briefcase model has been updated. Suggestions were made to soften the corners and place items on the inside, instead of a floating logo.

2nd Pass

The stairs and couch have been deleted. The focus is shifted to the table area. A secondary shot of the bulletin board is also explored. Lighting needed improvement, as well as modelling of the briefcase.

4th Pass

Textures updated, and a new camera angle is explored. Client expressed a preference for the previous camera move. Requested to explore multiple aspect shots that culminate in the reveal of what's inside the briefcase.

5th Pass

Feedback applied: multiple aspect shots and additional textures. Some textures, camera moves, and the animation can be still be improved in future revisions.

Takeaway/Lesson

Final product above was unfinished. Some of the challenges included: learning to work in a team and harmonize our different styles/vision, and also navigating 3D software we were both unfamiliar with. Plans to update this project are already ongoing, stay tuned for updates.