CLIENT
PROJECT
Title Sequence and Internal Graphics for Vape 2022.
BRIEF
Use existing footage to define a memorable look for the Vape 2022 documentary. Create a good balance between authentic imagery, and graphic embellishment to present a sense of authority and authenticity. All these to spark an interest/desire to want to watch the film.
TITLE LOGO DESIGN
SYNOPSIS
E-cigarettes have taken over 45% of the smoking market! What is Vaping and why is everyone under 25 doing it? This documentary explores the marketing of today’s newest social addiction.
APPROACH
A graphic collage style with vibrant colors, and rough textures. Implemented to capture the hype surrounding vaping. This direction balances the excitement that draws in the youth, plus the seriousness of the associated health concerns.
BEHIND THE SCENES
STORYBOARD
Final sketch with most shot layouts locked in.
DESIGNBOARD
Initial ideations for the design board.
1st Pass Notes
_ Refine intro, Experiment with other textures
_ Some shots are too busy, simplify
2nd Pass Notes
_ Unify the Green color, Add moving holds
_ Add social media graphics to the phones
KEY ART FOR MENUS
Netflix Homepage
CREDITS
Art Director: Peter Sakievich_ petersakievich.com
Design & Animation: Vince Too_ vincen2.com
Music: Kelly Warner_ soundmural.tv
Special Thanks
Andrea, Izzy, Kiara, Eunbi, Kyuri, Taylor, Mia, Yiran,
Brandon, Mem, Marsh, Maito, Jade, Sixx, I Am